24 Aug '15, 12pm

Google's Alphabet: A Welcome Move in Asia

Google's decision to restructure different facets of the business under a new holding company, Alphabet, could have huge benefits for Internet penetration in developing markets across Asia, giving advertisers more channels to reach the masses. Earlier this month, former Google chief executive (CEO) Larry Page announced that the brand's expansive portfolio would be broken up and reformed into separate companies with their own CEOs under the Alphabet umbrella. The new streamlined Google brand will continue to include search, ads, apps, maps, YouTube and Android. The greater autonomy for Alphabet products now falling outside the Google brand name could be particularly good for mobile and Internet penetration rates for developing markets like India, according to Bangalore-based Parth Mukherjee, head of marketing at Jifflenow. Mukherjee points to the Indian smartphone market, w...

Full article: http://searchenginewatch.com/sew/news/2423069/googles-alp...

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Google Talk Android Toy

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It's a free DL so enjoy: https://t.co/CGzQhzAKHx

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