24 Aug '15, 11am

Online Reputation Management: Beyond Damage Control

Most people don't give online reputation management a second thought until it's too late and they are forced into a disagreeable, and potentially costly, situation. It's easy for individuals and businesses to take their reputations for granted when there isn't a sleuth of negativity plastered all over the Internet. Until the day they find their bottom line being negatively impacted by what's said about them online. Then all of a sudden, online reputation becomes of paramount importance. So how do you recover from an online reputation crisis and most importantly, how do you prevent yourself from having one in the first place? Damage Control: What to Do Once You're in Crisis Mode If there are negative posts about you on the internet, one of the first things you have to do is start flooding the same SERP - the exact same keywords - with positive mentions. Create a list of key...

Full article: http://searchenginewatch.com/sew/opinion/2423064/online-r...

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