Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland

Yes, The Click-Through Rate Is A Ranking Signal, But...

Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland

Last year, I had to do an extensive online reputation management job for a client. While I was able to outrank most of the other websites already in search engine results pages (SERPs), one specific issue presented a higher difficulty: Two top spots were occupied by some very old (c. 2005–2006) articles. My task was to override those results, growing the digital properties owned by my client. Unfortunately, even after employing a link-building strategy on the digital properties, I was unable to reach my goal. So I decided to test a different strategy: Remembering the numerous theories about the influence of click-through rate on the search results pages, I hired a certain number of people on a “micro jobs network” and made them click on the digital properties. In a matter of few weeks, the digital properties were able to overtake the newspaper articles. The result was so i...

Full article: http://searchengineland.com/yes-click-rate-ranking-signal...

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@midgehand » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]
@highprofileseo » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]
@emilybodmanNZ » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]
@Andrew_LucasNZ » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]
@meetmikemorgan » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]
@ginaobrienz » 24 Aug '15, 3am
Yes, The Click-Through Rate Is A Ranking Signal, But… via @sengineland [link]