10 Aug '12, 4pm

How To Get Actionable Data From Google #Analytics & Answer The "So What?" Question

Let's say, someone from your company did a presentation at a conference about your consulting services. As a result, your referral traffic and conversions went up. Perhaps, you can now target the visitors coming from those referral sites. You can post a guest blog on those sites, display some targeted content just to those specific visitors, or send the speaker to more conferences. On the other hand, if the referrals increase, but the conversions stay the same, it might be better to cool your heels and focus on more beneficial efforts.

Full article: http://www.searchenginepeople.com/blog/actionable-analyti...

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