10 Aug '12, 11am

Agile Marketing - Whiteboard Friday

Howdy, SEOmoz fans. I'm Jonathon Colman from REI, and today we're going to be talking about agile marketing. This is a discipline that we are picking up from software developers, who have been practicing agile for decades, and we're applying it to our discipline of marketing and we're doing that for a couple of really good reasons. First of all, agile helps us focus on our users and create more value for them more often, in ways that make sense, and it also helps us, as an organization, adapt to change. And you know better than anyone, how much change there is. Google's releasing algorithm updates, 52 of them last May, 29 right after that. There's Panda, there's Penguin, all of the news and tips and tricks we see on Inbound.org. We are constantly taking in new information to our organizations. But, oftentimes, our organizations aren't able to respond to them. And why is th...

Full article: http://www.seomoz.org/blog/agile-marketing-whiteboard-friday

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