23 Aug '15, 4am

Two critical factors in a PPC campaign: #SEO #PPC #SEM

Two critical factors in a PPC campaign: #SEO #PPC #SEM

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Registration Just to inform Planning Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive environment of the search market. Adwords platform provides options to plan when, where, how as well as the ad spend of your campaign. Building the campaign Build a theme based structure with separated ad groups for different categories of products. Separate ad groups, to enclose clear messages, describing what you are offering. ...

Full article: http://www.webseoanalytics.com/blog/two-critical-factors-...

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