22 Aug '15, 5pm

#Google Confirms

First, let’s look at how the display can change even when three text ads are shown. Notice in the left-hand screenshot above for “roofing shingles” has a sliver of an organic listing showing. Now, look what happens on a subsequent search for the same query (in incognito mode). I’ve put the two SERP versions side by side below. The second ad in the incognito SERP (on the right) is shorter, but this time the Home Depot ad is shown with an extended headline and callout and location extensions, bumping the the organic listing out of view.

Full article: http://searchengineland.com/google-confirms-three-mobile-...

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