22 Aug '15, 11am

13 Ways to Drive #Sales With Your #Company #Blog

A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales . Take an Educational and Consultative Approach We make sure our blog posts educate our readers about information security and how encryption is part of the data security puzzle. We make sure to turn off the sales pitch in the post. We find that posts from years ago often get hits, and in many cases, this has translated to new sales. – Tim Maliyil , AlertBoot Compliment Other Influencers I’ve used our company blog to highlight other similar products, brands, or VIPs. I’ve had my copywriter research people like St...

Full article: http://www.searchenginejournal.com/13-ways-drive-sales-co...

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