22 Aug '15, 6am

Affiliate Attribution: Putting the Pieces Together

Affiliate Attribution: Putting the Pieces Together

Originally Posted on the Adometry M2R Blog Recently I was reminded of an article from a little while back, titled, “2013: The Year of Affiliate Attribution? ” It’s an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. Given that some time has passed, I thought it would be interesting to take a look at progress to date towards realizing a more holistic and accurate view of affiliate performance as part of a comprehensive cross-channel strategy. Most affiliate managers have a similar goal to manage affiliate holistically, meaning investing in those that predominantly drive net-new customers independent of other paid marketing investments. Ultimately, this model allows them to optimize CPA by managing commissions, coupon discounts, and brand appropriateness based on true “incremental value” provided to b...

Full article: http://analytics.blogspot.com/2015/08/affiliate-attributi...

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Analytics Blog: Affiliate Attribution: Putting ...

analytics.blogspot.com 22 Aug '15, 7am

Originally Posted on the Adometry M2R Blog Recently I was reminded of an article from a little while back, titled, “2013: ...

Affiliate Attribution: Putting the Pieces Together

analytics.blogspot.com 21 Aug '15, 9pm

Originally Posted on the Adometry M2R Blog Recently I was reminded of an article from a little while back, titled, “2013: ...

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sedo.com 27 Aug '15, 5pm

This domain name (CRACKED-OFF.COM ) without content is available for sale by its owner through Sedo's Domain Marketplace.

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