21 Aug '15, 10pm

Focus on having engaging content. Then, no matter how or if Google rewards it, you win.

Chapter 5: Trust, Authority, Identity & Search Rankings If search engines can decide to trust links or social accounts, can they learn to trust websites? Absolutely. Many SEOs believe that site trust plays a big role in whether a site will succeed or fail from a search perspective. Ta: Authority Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics (long clicks?) may all play a role in site authority. Of course, negative sentiment and reviews may hurt site authority. There’s little doubt that search engines try to assess authority....

Full article: http://searchengineland.com/guide/seo/trust-authority-sea...

Tweets

Why Keyword Rankings Drop & What You Can Do Abo...

authoritylabs.com 22 Aug '15, 4pm

If you analyze your keyword rankings for long enough, you will notice that sometimes, they fluctuate just slightly from da...

Interning in SEO: What it Means in 2015 - Today...

wpromote.com 21 Aug '15, 6pm

Interning in SEO: What it Means in 2015 Today is (unfortunately) the last day of my internship here at Wpromote before I r...

Navigating The Roadblocks of Content Marketing

searchenginewatch.com 20 Aug '15, 12pm

As search engines continue to value high quality content, the need for SEO teams to connect content promotion to their con...

A StepByStep Guide to Creating Robust Content f...

searchenginewatch.com 16 Aug '15, 9am

Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would...

Should you trust Google's Search Analytics Report?:

Should you trust Google's Search Analytics Repo...

localseoguide.com 26 Aug '15, 4pm

A quick caveat, it is totally possible that this company is ranking on the 4th page of Google “nationally” for the phrase ...

Google: Going Mobile Only Is Fine For Our Searc...

searchengineland.com 17 Aug '15, 12pm

We know, since the Google mobile-friendly update , that not having a mobile-friendly Web site can hurt your rankings in th...

What #birds are you seeing this weekend?

audubon.org 23 Aug '15, 12pm

Feeding Behavior Does much foraging on the ground, running and pausing on open lawns; apparently locates earthworms by sig...

Is Google Experimenting With Bringing Twitter I...

searchengineland.com 17 Aug '15, 8am

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those migh...

New Hampshire: Best In State Rankings: We rank ...

golfdigest.com 24 Aug '15, 8pm

(2) The G.C. of New England, Stratham (1) Baker Hill G.C., Newbury (3) Lake Winnipesaukee G.C., New Durham (5) Montcalm G....

Social Profile SEO: Optimizing For Rankings & S...

searchengineland.com 28 Aug '15, 1pm

Branding. Ensure your profile is set up with high-quality branded images where appropriate. Updates. Make updates on a reg...

Is #Google Experimenting With Bringing #Twitter...

searchengineland.com 15 Aug '15, 11pm

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those migh...

How to Aggregate All Your Data into SEO Dashboards

How to Aggregate All Your Data into SEO Dashboards

seochat.com 12 Aug '15, 5pm

Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now soluti...

SEO 101: 3 Ways to Break into the SEO Scene

SEO 101: 3 Ways to Break into the SEO Scene

semrush.com 26 Aug '15, 9pm

Content for the website. Google crawls different websites for quality content that references authoritative sources, uses ...

Is Google Experimenting With Bringing Twitter I...

searchengineland.com 14 Aug '15, 5pm

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those migh...

Your Email Marketing May Impact Your Rankings

Your Email Marketing May Impact Your Rankings

searchenginewatch.com 10 Aug '15, 11am

Two things I've never personally tied very closely are email marketing and rankings. Of course, I've understood that newsl...