21 Aug '15, 1pm

5 Dumb Mistakes That’ll Wreck Your Meta Descriptions

What should your meta description word count be? It’s something of a moving target, but generally speaking you want to keep it to 150 characters or less; anything more and Google may clip it. What happens far too often is that the writer is so intent on keeping things brief that he or she wastes a lot of space; if you write a 40-character meta description, you’re throwing away a lot of perfectly useful online real estate. There’s really no reason why a meta description should ever come in under 130 words.

Full article: http://www.semrush.com/blog/5-dumb-mistakes-thatll-wreck-...

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