21 Aug '15, 12pm

Persona Behavioral Targeting: An #SEJSummit Interview with Dan Morrison by @megcabrera

Persona Behavioral Targeting: An #SEJSummit Interview with Dan Morrison by @megcabrera

It’s more important to focus on the consumer. What information do we know about them? How do we get the right message in front of them, at the right time? Sometimes, the right message is not “Hey, buy our stuff!”, but it’s “Hey, we know where you are at in your journey, we’re here to provide information for you.” There is a wealth of segmentation available. Marketers can capitalize on knowing not just what’s going on in their customers’ lives, but what’s going on around them, and what’s impacting them. Staying current can help. A content marketer’s editorial calendar offers various opportunities to deliver different messages based on world events. Psychographic targeting is about interests — it’s what makes us who we are as people. It is our perception about other people as people, and not just like the usual data you get from demographics. Facebook has recently released t...

Full article: http://www.searchenginejournal.com/persona-behavioral-tar...

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