21 Aug '15, 11am

What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns

It’s important to review, analyze, and refresh your keywords. However, this can be tricky when you are managing multiple paid search accounts or very large ones. And over time, with the addition and removal of keywords and ad groups, we need to do some house cleaning. It’s important to create a keyword-review plan and build it into your account optimization schedule. The following strategies can help you get a level set on what you should do to get your campaigns more strategic, as well as keep them performing efficiently. 1) Review What You Have The first step is to review your campaigns and ad groups. Would newly-added ad groups be a better fit in a newer campaign? Take a look at the overall structure and ensure the ad groups are closely aligned with their relevant campaigns. Are there new products that don't really have an ad group? Create new ad groups to accommodate t...

Full article: http://searchenginewatch.com/sew/opinion/2422870/what-s-i...

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