21 Aug '15, 12pm

Google Tests Video Ads Within Search Results

Google has begun testing promoted video ads in search results, in a move aimed at broadening its ad capabilities to include more multimedia rather than just links. The search juggernaut is keeping silent on any details, but it makes sense for it to be getting on board with video ads, as other search engines do the same. Earlier this month, The SEM Post's Jennifer Slegg reported that Bing and Yahoo were showing video ads within their search results. The Bing results include an expandable thumbnail with a play symbol; once clicked, the auto-play video pushes down the search results and becomes larger. After the ad is over, it collapses and the SERP returns to normal. Yahoo's ads work similarly, except they include the word "Play," as well as captions and the option to replay. According to Jay Marwaha, chief executive of analytics platform SYNTASA, Google may be late to the g...

Full article: http://searchenginewatch.com/sew/news/2422912/google-test...

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