21 Aug '15, 12pm

Beyond Listing Management: Why You Need a Location Data Strategy

Everything you knew about listing management has changed. Listing management is more than a "paid listings" tactic on tier-two search engines that fails to convert to customers. Additionally, listing management is more than a foundation for local SEO. Listing management has evolved into an owned-media strategy fueled by location data to grow your brand in the mobile era. Enterprise brands need to think beyond listing management, and transform their location data into a scalable asset that is accessible and actionable. The increasingly mobile consumer has changed the conversation about how brands view their local presence. According to Google , consumers empowered with mobile devices are not only conducting more local searches, but they are making instant decisions to engage with brands. For national brands to win at local search, they need to do more than be findable throu...

Full article: http://searchenginewatch.com/sew/opinion/2422866/beyond-l...

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