Google Shopping – The Balance Between Old & New

Google Shopping – The balance between old and new

Google Shopping – The Balance Between Old & New

One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of the organic search listings. In this post, I will explain what Google Shopping is all about, how it affects retail merchants and outline steps to mitigate the impact and seize opportunity. The Old Model Since 2002, Google has been listing relevant products when users searched using keywords with commercial intent. Google acquired the information for these listings through two sources – its own crawls of websites with product information and the products feeds supplied by vendors through the Google Merchant Center. These listings were part of Univer...

Full article: http://searchengineland.com/google-shopping-%e2%80%93-the...

Tweets

@bluedogmktg » 20 Aug '12, 7am
Google Shopping – The Balance Between Old & New Search Engine Land: [link] Truly making waves with Google Shopping merchants.
@MerryWhy » 17 Aug '12, 2am
How are you bidding on #Google Shopping? [link] via @SEL #Ecommerce #Marketing #PLAs
@BCNick » 15 Aug '12, 4pm
Google fundamentally changes the way it handles shopping #google [link]
@LuisIsraelGasca » 15 Aug '12, 8am
Integración de Google shopping con Merchant Center, muy interesante para retailers [link]
@wpcomment » 14 Aug '12, 8pm
RT @LudgerChaurasia: RT @maxwellduchaine Google Shopping – The Balance Between Old & New [link] #seo
@firstscribe » 13 Aug '12, 8pm
A look at the old and new Google Shopping: [link] #sem #seo #marketing
@AnneDowdinzoy » 12 Aug '12, 11pm
RT @maxwellduchaine Google Shopping – The Balance Between Old & New [link] #seo
@seolasvegas1 » 11 Aug '12, 8pm
Google Shopping – The Balance Between Old & New [link] Let us know if you have questions.
@sengineland » 11 Aug '12, 8pm
Weekend Review: Google Shopping – The Balance Between Old & New by @jimyu [link]
@LIMEWorksdotco » 10 Aug '12, 4pm
How does this affect you if at all? [link]
@Margaret_Oswald » 10 Aug '12, 2pm
Looking forward to testing product feeds & taking advantage of the changes in Google Shopping [link] via @sengineland
@dreamwebservice » 10 Aug '12, 1pm
Google Shopping – The Balance Between Old & New: ... 'digital camera': Google Product Search Listings Example. T... [link]
@Deck_IS » 10 Aug '12, 12pm
Super informative article on Google Shopping – The balance between old and new [link]
@CharleeHebert » 10 Aug '12, 10am
Google Shopping – The Balance Between Old & New: Now, your potential customers can see larger images of digital ... [link]
@hanskapade » 10 Aug '12, 9am
Some good strategy tips for Paid Google Shopping – The balance between old and new [link] via @sengineland
@JustSearchFr » 10 Aug '12, 8am
Le nouveau #Google #Shopping aux USA. A découvrir car débarque en France prochainement [link] #ecommerce
@darealya » 10 Aug '12, 6am
Search and retail: Google Shopping – The Balance Between Old & New [link] cc @yopps
@MartinMeppel » 10 Aug '12, 6am
Google Shopping – The balance between old and newSearch Engine Land [link]
@seotweetz » 10 Aug '12, 1am
RT @OneSkoop: SEM Must Read: Google Shopping / PLA – The balance between old and new [link] via @sengineland #seo #sem #ppc
@OneSkoop » 10 Aug '12, 1am
SEM Must Read: Google Shopping / PLA – The balance between old and new [link] via @sengineland #seo #sem #ppc
@togidolls » 10 Aug '12, 12am
RT @seo4anyone: #seo article: Google Shopping – The Balance Between Old & New [link]
@SmarzyIT » 10 Aug '12, 12am
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@seotweetz » 09 Aug '12, 11pm
RT @helenhlam: Great #SEO article from @brightedge on @sengineland about Google Shopping changes and how to implement next steps. [link]
@helenhlam » 09 Aug '12, 11pm
Great #SEO article from @brightedge on @sengineland about Google Shopping changes and how to implement next steps. [link]
@kenmagee2 » 09 Aug '12, 8pm
Very good article - Google Shopping – The Balance Between Old & New [link]
@allisonlaux » 09 Aug '12, 8pm
RT @seonama: Google Shopping – The Balance Between Old & New [link]
@Phlag » 09 Aug '12, 8pm
Yark... RT @tommytellier Ouff... ça va devenir un incontournable : Le nouveau Google Shopping aux USA. Préparez-vous. [link]"
@MikhoOo » 09 Aug '12, 8pm
RT @axenetwit: RT @renaudjoly: Le nouveau Google Shopping aux USA. Préparez-vous... [link] #ecommerce #sea EN
@brightedge » 09 Aug '12, 7pm
Great article by @brightedge CEO @jimyu on Google Shopping – The balance between old and new [link]
@tommytellier » 09 Aug '12, 7pm
Ouff... ça va devenir un incontournable “@renaudjoly: Le nouveau Google Shopping aux USA. Préparez-vous... [link]"
@nico_berdalle » 09 Aug '12, 7pm
RT @renaudjoly: Le nouveau Google Shopping aux USA. Préparez-vous... [link] #ecommerce #sea EN
@renaudjoly » 09 Aug '12, 7pm
Le nouveau Google Shopping aux USA. Préparez-vous... [link] #ecommerce #sea EN
@sadanandseo » 09 Aug '12, 7pm
RT @AdvantMedia: Google Shopping – The Balance Between Old & New [link]
@dickoc » 09 Aug '12, 7pm
Google Shopping – The balance between old and new [link] #googleshopping
@PopsharedSearch » 09 Aug '12, 6pm
Google Shopping The Balance Between Old and New (Searchengineland - 317 retweets) [link]
@cameracompare » 09 Aug '12, 6pm
Search Engine Land Google Shopping – The Balance Between Old & New Search Engine Land As you can see, the section… [link]
@henlaub » 09 Aug '12, 6pm
Google Shopping – The balance between old and new [link] [ a must read ]
@KatDancing76 » 09 Aug '12, 6pm
RT @WeejeeMedia: Google Shopping – The Balance Between Old & New [link]
@Lauren_Reports » 09 Aug '12, 6pm
Google Shopping – The Balance Between Old & New [link] #Digital
@BuyBacklinks1 » 09 Aug '12, 6pm
I like this Google Shopping – The Balance Between Old & New #seo #backlinks [link]
@jmctigue » 09 Aug '12, 6pm
New from SE Land => Google Shopping – The Balance Between Old & New [link]
@LocalSEOAnthony » 09 Aug '12, 6pm
Google Shopping – The Balance Between Old & New [link] #GoogleProductSearch via @sengineland
@seotweetz » 09 Aug '12, 5pm
RT @gav_says: @rankmetric Nice Post! Great point about leveraging Google shopping on low performing high value key terms [link] #seo
@GoldMedalSEO » 09 Aug '12, 5pm
Hot off the SEO Press-> Google Shopping – The Balance Between Old & New [link]
@gav_says » 09 Aug '12, 5pm
@rankmetric Nice Post! Great point about leveraging Google shopping on low performing high value key terms [link] #seo
@gregtownsleywsi » 09 Aug '12, 5pm
RT @wsi4all: Google Shopping – The Balance Between Old & New [link]
@seotweetz » 09 Aug '12, 5pm
RT @Harney26: Google Shopping – The Balance Between Old & New: One of the most talked about… [link] #SEO @Webimax
@interREACCION » 09 Aug '12, 5pm
Google Shopping – The Balance Between Old & New One of the most talked about c [link] by: Jim Yu
@seo_depp » 09 Aug '12, 5pm
rt @SearchLogic2012#SEM, #SEO, #SMO Google Shopping – The Balance Between Old & New [link] [link]
@SEOTweetsMe » 09 Aug '12, 5pm
Google Shopping ... The balance between old and new [link] (via @jonrognerud)