20 Aug '15, 11pm

Maximize Profitability on Your Branded PPC

The first rule of PPC is make sure you bid on your branded search terms. Actually, scratch that – the first rule of PPC is all must bow down to Earth’s future overlords, Google. But, after that, bidding on branded search terms is at the top of the list. The reason is simple: you don’t want competitors bidding on your brand name and showing ads for their products before yours. Running a branded search campaign in your Google AdWords account is easy, right? You add in all the variations of your brand’s name as keywords, create some text ads, add in a few sitelinks, and you’re good to go. Furthermore, because of the impact of quality scores in AdWords, you’ll score highly for your own branded keywords and pay a lot less than any of your competitors trying to go after your brand name. Signed, sealed, delivered, done. It’s one of the most straight-forward PPC strategies. What i...

Full article: http://www.portent.com/uncategorized/maximize-profitabili...

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