09 Aug '12, 11am

How To Make Good Use of Big Data

How To Make Good Use of Big Data

Do you have a business plan? Does that business plan include expenses and what you expect to get in return for those expenses? For example, when you pay your Internet bill, you expect to have a certain amount of bandwidth available and that your download and upload speeds will be available within reasonable (or higher) limits set by your provider. You should expect the same from your marketing budget. That budget should include reasonable expectation for a return on what you spend on marketing. If you purchase traditional broadcast advertising, you research audiences and then select particular stations and times that are more prone to hitting the attention of certain demographics, in the hope of generating sales and/or business leads. Shouldn't the same thing apply to your website? Recently, Econsultancy and Lynchpin published a research survey that suggested only 10 perce...

Full article: http://searchenginewatch.com/article/2197583/How-To-Make-...

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