20 Aug '15, 4pm

5 Considerations: Is PPC Right For Your Business?

5 Considerations: Is PPC Right For Your Business?

For business owners who run e-commerce websites, the biggest concern should be cost per acquisition (CPA). If that amount is close to or surpasses the price of the product, PPC may prove to be a big risk. A product that sells for $8 but costs $7 per click may not be the best candidate for PPC. Given that not every click will result in a sale, it’s possible that the cost to get a sale will far surpass the actual sales figures, unless a substantial re-order potential is possible.

Full article: http://www.semrush.com/blog/5-considerations-is-ppc-right...

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