20 Aug '15, 1pm

Social Media & Digital Identity Development for Higher Ed Pros

Social Media & Digital Identity Development for Higher Ed Pros

Higher ed is full of hierarchy, and with that comes a fear of cultural upset. In hierarchical structures, there are always at least a few people who are living comfortably in their current position. So saying (or tweeting) something to challenge the status quo can be provoking. This is where brand authenticity takes the reins. Essentially, your brand is a clear expression of your values and how you live them. Be mindful of what’s important to you. Live those values. If you truly believe in the worth of what you say, you’ll be ready and willing to defend your words.

Full article: http://www.semrush.com/blog/social-media-digital-identity...

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