20 Aug '15, 12pm

Facebook Pulls Ahead of Google In Referral Traffic

Facebook Pulls Ahead of Google In Referral Traffic

Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly. In its quarterly Authority Report , the traffic analytics firm looked at referral traffic to the 100 top news sites, as ranked by comScore and Alexa. From May through July, 43 percent of the referral traffic came from social and 38 percent from search. Google sites - including Google.ca and Google News - and Facebook accounted for nearly three-quarters of that. By comparison, Yahoo and Twitter, numbers three and four, made up a combined total of 9.3 percent of the referral traffic. Though Google traditionally made up the lion's share of the referral traffic, the search giant peaked in the fall of 2013, when Facebook steadily started to increase. Other than a brief dip around October, the search giant has al...

Full article: http://searchenginewatch.com/sew/news/2422736/facebook-pu...

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