20 Aug '15, 12pm

The Dos and Don’ts of Integrated Marketing: An #SEJSummit Interview with Lauren Vacarello by…

The Dos and Don’ts of Integrated Marketing: An #SEJSummit Interview with Lauren Vacarello by…

Marketing is very public. Everyone gets to see everything that you do, whether it’s right or wrong. Diversity matters. When you are building integrated marketing campaigns, make sure you have a diverse team to sanity check your message. Lauren poses these questions to guide your messaging strategy – Do you have diversity in your messaging? Is everyone hyper-focused on who the target audience is, that you are missing any sort of connotation? Do you have people of different backgrounds, ages, ethnicities, religions, and genders to counter-check the type of message you would want to communicate? Be positive. Bring the positive side and build on the personalization of your brands. One fun tip from Lauren: Come up with one theme, and tie that whole theme across your marketing communication channels – website, email, search campaigns, direct mail, or any type of account-based ma...

Full article: http://www.searchenginejournal.com/the-dos-and-donts-of-i...

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