20 Aug '15, 12pm

Navigating The Roadblocks of Content Marketing

As search engines continue to value high quality content, the need for SEO teams to connect content promotion to their content strategy becomes even more paramount. But when an agency brings up the term "content marketing" to a client, it can mean quite a few different things. It could potentially mean professionally directed videos and large promotion budgets for Twitter or Facebook. It could also mean setting up a blog and sharing your articles through social profiles. Each brand or company varies in what type of content marketing strategy makes the most sense for them. Each brand also has a different path to getting a campaign live, but there are many hurdles that every company, no matter their industry, faces before getting something live. Here are four of the most common issues brands face before getting their content marketing started: 1. Talent You may be a marketin...

Full article: http://searchenginewatch.com/sew/opinion/2422697/navigati...

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Memories Of A Content Marketing Guru

Memories Of A Content Marketing Guru

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