20 Aug '15, 11am

14 Things to Do When You Get Great PR but No Editorial Links

Public relations is now an essential part of modern SEO, but the big problem is that you don't always get a nice editorial link with the news story. That's disappointing, for both the agency and the client. But does it mean that SEOs should concentrate only on media sites where there is a good chance of getting an editorial link and ignore the others? Or are there other ways that SEO value can be extracted? CitationLabs.com recently had a major PR success in getting a client featured on the front page of a national trade magazine. However, the publication does not normally link out to the companies it features in editorial stories. This is clearly a PR success however it may be not be seen as an SEO success because of the absence of that juicy editorial link. This is a common problem when doing PR for SEO. However, even without links, an article in a leading journal brings...

Full article: http://searchenginewatch.com/sew/opinion/2422729/14-thing...

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