09 Aug '12, 5am

Facebook Store Revenue Among SMBSs Increases 38%

Facebook Store Revenue Among SMBSs Increases 38%

The second quarter of 2012 looked a lot better than the first for small- and medium-sized businesses (SMBs) using Facebook as a direct selling tool. Total average F-commerce revenue grew 38 percent. More businesses are jumping on board, with 26 percent more Facebook stores operating this quarter. This despite lackluster Q1 reports and several high-profile retailers backing out of their Facebook Stores over the past year. On average, companies with both a Facebook store and a web storefront increased the portion of total e-commerce revenue coming from Facebook sales by 5 percent QoQ, to 22 percent. These figures reflect the performance of 40,000 companies in 174 countries (largely SMBs) with stores powered by the second-largest Facebook store-building app, Ecwid. Over all of 2011, these businesses could attribute 15 percent of their annual e-commerce revenue to their Facebo...

Full article: http://searchenginewatch.com/article/2197585/Facebook-Sto...

Comments

  1. 12 Aug '12, 12pm

    Facebook is already directly responsible for billions of dollars of 3rd party commerce transactions resulting in its social plugins and Open Graph API.
    There are great examples for F-commerce campaigns like the launch of Heinz ‘Get Well’ Soup cans: 4 weeks, 2,127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’.

    We at StoreYa (http://www.StoreYa.com), see an enormous traction, there's an amazing daily growth of merchants, creating their own Facebook shops. There's no doubt that F-commerce is the next step in the eCommerce evolution!

    Duplicating your eCommerce store to Facebook will not do the trick..You must provide the merchants with engagement tools, such as: Fans-firsts, Fans exclusive deals & discounts, this adds an important added value to the social shopping experience.

    Mia

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