19 Aug '15, 6pm

Is Pinterest a Dark Horse in Mobile Search?

More than two-thirds of Pinners use their mobile devices to look at pins while they're physically in stores , according to new research from eMarketer . Though Pinterest isn't typically compared to Google or Bing, these numbers illustrate that it's still a search platform at core, particularly in the mobile space. The overwhelming majority of Pinterest users - 80 percent - use the platform on their mobile devices daily and of those who do so while they're out shopping, 45 percent are searching for inspiration. As a result, search and mobile are increasingly part of Pinterest's plans. In June, the platform rolled out buyable pins and last June, it launched a keyword-heavy Guided Search. "When you search on Pinterest, we've added additional tiles underneath based on the popularity around that keyword; we're kind of guiding you down different expansions of that search," says ...

Full article: http://searchenginewatch.com/sew/news/2422547/is-pinteres...

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