19 Aug '15, 5pm

LinkedIn SSI: Tracking the Perceived Value of Your Personal Brand

LinkedIn SSI: Tracking the Perceived Value of Your Personal Brand

As with most influence ranking tools (think Klout, Kred, PeerIndex) your performance on LinkedIn over time waxes and wanes. A week’s vacation unplugged can send your “numbers” plummeting, but without much meaning behind it. The value of tools like the SSI lies in the benchmarking and tracking – where you are now, the traction of your social efforts, goal setting and motivation. Certainly, one can compare his or her rank to peers; however, given that each of us uses LinkedIn differently, I prefer to focus on the slow and steady march towards “personal best.”

Full article: http://www.semrush.com/blog/linkedin-ssi-tracking-the-per...

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