19 Aug '15, 5pm

Book An Appointment Right From The Search Results With Google’s Latest Test

Book An Appointment Right From The Search Results With Google’s Latest Test

Google has started testing a new feature this month that lets you book an appointment with a local service provider right from the search results. Intuit’s small business marketing platform Demandforce is among the partners involved in the test. Here’s how it works. On a Google search for a participating service provider, such as Cynthia Brattesani DDS in the example below, an option to “Book an appointment” will appear in the knowledge panel, which is chiefly populated with the provider’s Google My Business information. In this case, the booking partner is listed as Intuit. Once you select the type of appointment you want to book, the “Continue booking” option becomes activated. Clicking to continue booking brings you to the service provider’s landing page — in this case, the request an appointment page the service provider has activated in their Intuit Local set-up in De...

Full article: http://searchengineland.com/book-an-appointment-right-fro...

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