19 Aug '15, 3pm

9 Facts To Improve Your Mobile Search Performance

With mobile devices becoming more ubiquitous by the minute, mobile search is playing an increasingly key role throughout the consumer decision journey — for all kinds of purchases, not just last-minute, low-consideration or low-value items. Here are nine things you need to know about mobile search to help you plan a rock-solid mobile campaign. 1. Mobile Search Plays A Key Role Throughout The Consumer Decision Journey Microsoft Research and IPSOS conducted in-depth research with mobile consumers around the world to understand how the broad adoption of smartphones and other mobile devices was influencing the consumer’s path to purchase. What we found was that consumers rely on their mobile devices throughout — from the initial stages all the way through the shopping, purchasing and sharing process. Even so, consumers are still much more likely to convert, either on their des...

Full article: http://searchengineland.com/9-facts-improve-mobile-search...

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