19 Aug '15, 2pm

Introducing automated extension for shopping ads (PLAs)

Introducing automated extension for shopping ads (PLAs)

We’re constantly looking for ways to give thoughtful, relevant information as shoppers browse, compare and research during their I-Want-to-Know moments. At the same time, we want to help you differentiate your products and stand out on Google. Promotional text, an optional message added to your ad groups in AdWords, was part of our first efforts to do just that. We noticed many of you use promotional text to highlight special offers or free shipping, so today, we’re excited to introduce new automated extensions for shopping ads (PLAs). Automated extension for shopping ads These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost . They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers....

Full article: http://adwords.blogspot.com/2015/08/new-automated-extensi...

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