19 Aug '15, 11am

A Guide To DoubleClick Executive Reporting

A Guide To DoubleClick Executive Reporting

Time ranges are flexible; the reports will auto-update based on the metrics you select. If you choose Last Month, the report will repopulate on the first of the following month, which allows simple, consistent reporting. Compare to the previous year, period or a custom date range. This is useful for pulling year-on-year trend analysis, as well as comparing how bursts of marketing activity, such as sales, have compared. Filtering options are flexible and allow you to easily drill down to the data you need. Filter to different levels of accounts: engines, accounts, campaigns, and labels. Use match options including, "equals," "does not equal," "contains," "does not contain," and "starts with." Layer your filters, and make use of "and" and "or" targeting. Look at all devices or narrow your results down to focus on only desktop, tablet or mobile. Metrics can pull in all metric...

Full article: http://searchenginewatch.com/sew/opinion/2422540/a-guide-...

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