19 Aug '15, 11am

How to Use Twitter’s ‘Buy’ Button for Immediate Sales Conversion: An #SEJSummit Interview with Dennis Goedegeb...

How to Use Twitter’s ‘Buy’ Button for Immediate Sales Conversion: An #SEJSummit Interview with Dennis Goedegeb...

Sports events are always an interesting market when it comes to selling merchandise in real time. Marketers can ride on the “in the moment” real-time euphoria of winning a game, especially for those specializing in the sports marketing niche. Fanatics Inc. teamed up with Twitter for a pilot program to experiment on the ‘buy’ button. The first test was during the NBA Draft, which proved to be unsuccessful because the fan base didn’t know if the players would be traded away. The second test was during women’s soccer, which was more favorable, because they sold a number of championship t-shirts, even by just posting a native tweet, without running a campaign. Soccer is growing in popularity in the US, so focus should be given to this area. Other social media call-to-action buttons offered by Pinterest, Facebook, and Google, are also worth exploring to sell merchandise in real...

Full article: http://www.searchenginejournal.com/how-to-use-twitters-bu...

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#singapore 18 Aug 2015 Onward: Samantha Thavasa SPECIAL BUY bags #sales

#singapore 18 Aug 2015 Onward: Samantha Thavasa...

sg.everydayonsales.com 19 Aug '15, 4am

Samantha Thavasa Singapore are having their SPECIAL BUY bags promotion now. Enjoy Samantha Thavasa bags offers Special Buy...