How SES Has Become a Different Kind of Conference Experience

You know, SES Conference & Expo has been helping to educate the industry since 1999. It really is the granddaddy conference of its kind. Over the years there have been various tweaks in the content and the format. But more recently we decided, based on the huge amount of feedback we get from our attendees, to make some fairly significant changes. I wanted to tell you about them personally. First and foremost is how 90 percent of our content is now geared towards the more seasoned practitioner with three to five years experience. That said, we still have a steady stream of marketers new to online and therefore we have kept what we call our "kick start" track featuring fundamental and introductory lessons. What is highly noticeable, is the vastly reduced number of panelists on sessions at SES. This has not been an overnight change, but a gradual shift. The audience feedback ...

Full article: http://searchenginewatch.com/article/2197578/How-SES-Has-...

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