18 Aug '15, 8pm

Google Expands Sitelinks on Mobile SERPs

Google Expands Sitelinks on Mobile SERPs

Google's mobile search results are now expandable. When you Google "Search Engine Watch," you'll see sitelinks for our categories, such as SEO, PPC and News. Now, PPC and Analytics can be expanded to display a handful of recent articles, eliminating the need to navigate through our Website. In a Hangout on Friday, John Mueller, a Google webmaster trends analyst, said that a desktop site is no longer necessary . Shree Vaidya, head of SEO at U.K. digital agency Engage Interactive, who pointed out the changes to the search results over the weekend , believes this update is along those lines, to an extent. He thinks the expanded sitelinks are more about device unification than prioritizing mobile over desktop, however. Related articles Linkophobia: Fear of Link-Building A World Without Links? Penguin 3.0: A Proven Roadmap to Recovery PageRank Dead? – What Will Replace the "Gre...

Full article: http://searchenginewatch.com/sew/news/2422542/google-expa...

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