18 Aug '15, 7pm

3 Reasons Your B2B Content Falls Flat

This means you start first with identifying the main problem that these people might be struggling with. Then you bring up examples, anecdotes, statistics, and other evidence to agitate that problem and get readers to buy-in. Last but not least, you can solve or relieve this tension by explaining how to defeat this problem (and subsequent pain points once and for all).

Full article: http://www.semrush.com/blog/3-reasons-your-b2b-content-fa...

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