18 Aug '15, 3pm

4 Quick Wins Until Your Content Marketing Kicks In

You may already know that the reality of effective content marketing is that it takes time. But what you may not realize is that there are things that you can do in the short-term that will drive more traffic, more leads, and more business until your content starts to kick in. That period where you keep your head down doing the work without getting a lot of immediate results is what some in our industry have called the “slog.” It started with Scott Clark at Buzzmaven. Then Rand Fishkin held a whiteboard Friday on “surviving the SEO slog. ” Slog is defined by Merriam-Webster as: “to keep doing something even though it is difficult or boring: to work at something in a steady, determined way” Scott’s post touches on the SEO slog as well as the broader slog of digital marketing with interviews from six seasoned digital marketers. He equates building an SEO foundation to that o...

Full article: http://www.verticalmeasures.com/content-marketing-2/4-qui...

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