18 Aug '15, 1pm

Custom Columns: Your Data, Your Way

Custom Columns: Your Data, Your Way

Being a fan of data isn’t a prerequisite for working in pay-per-click (PPC) advertising, but it certainly helps. The AdWords interface is a veritable wonderland of metrics, ripe and ready for you to segment and analyze. Back in December 2014, Google spoiled us further by launching Custom Columns , an option to quickly view segmented metrics within the interface, giving you more detailed insights at a glance. Here we look at some of the practical applications of these columns and how to go about setting them up in your accounts. How They Work If you’ve ever used the AdWords interface, you’ll know that there are a host of metrics you can choose to apply at either the campaign, ad group, keyword or audience level in order to analyze your data. You can view anything from the basics (like clicks, impressions and conversions) to metrics pulled from Google Analytics (such as boun...

Full article: http://searchengineland.com/custom-columns-data-way-227491

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