07 Aug '12, 9pm

Video Content For Ecommerce Sites = Improved Search Results + Increased Sales

Video Content For Ecommerce Sites = Improved Search Results + Increased Sales

After I mentioned adding videos to ecommerce websites in a recent article, a client asked about specific types of video they might use on their website. In this article, I’ll outline several types of videos you could add to your ecommerce site to help increase sales. I’ll also cover where to host videos for the best search results and talk about how you can produce your videos. Benefits Of Video Content On Ecommerce Sites Here are just some of the benefits of employing video content on ecommerce sites: Videos can help shoppers make buying decisions leading to increased sales. Your own videos can help convey your added value such as your expertise, high level of service, etc. Videos along with their accompanying text can help make website pages more unique; a common issue for ecommerce sites many of which use primarily the descriptions and images provided by manufacturers. ...

Full article: http://searchengineland.com/video-content-for-ecommerce-s...

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