Google Tests Smartphone Icon in Search Results to Identify Mobile Content

Google is testing a smartphone icon on search results that link to mobile-friendly content. SEO Bryson Meunier spotted the test over the weekend and grabbed a screenshot to demonstrate what he saw on his Galaxy Nexus running Jelly Bean: In the URL field on the search result, a smartphone icon appears to indicate the availability of mobile content. A Google rep confirmed the experiment to Meunier, saying “We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites.” In his blog post describing the test, Meunier noted, This is similar to Old Possum/Skip Redirect update Google announced in December, but instead of showing mobile URLs they show a smartphone icon– in a way that’s similar to what they have historically shown in feature phone results. If this becomes a permanent addition to the smartphone SER...

Full article: http://searchenginewatch.com/article/2197317/Google-Tests...

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