SEO Client Management— Handling Different Levels of SEO Management

Let’s be honest, most CEOs don’t have the time to worry about SEO, but every now and then you may find yourself reporting and defending your efforts to them. Most CEOs tend to be very numbers focused and are looking to see tangible proof that your SEO expertise is helping grow the company in some way. This is why reporting is so important for client management! You want to be able to pull numbers, data and stats at the drop of a hat to help explain and justify your work. How many new non-branded visitors have arrived at the site in the last six months thanks to your SEO guidance? How have rankings for their priority keywords changed over time? What new keywords are they ranking for and getting visitors from that weren’t even on their radar at this time last year? How many links have you built and where are they coming from? The more tangible evidence you can gather the bet...

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