06 Aug '12, 4pm

The SMB Guide To Changing Business Names & SEO

The SMB Guide To Changing Business Names & SEO

Dr. Geoff Bell*, a dentist in Carlsbad, CA (you’re welcome Doc), has a problem child – his son. Things had been going well. People hadn’t been flossing (I’m looking at you, dear reader), he was ranking #1 for “Carlsbad root planing” and business was booming. Then Junior had to go get a dentistry degree and decide to join the family business. And because Junior has a bit of an ego, the decision was made to change the name from “Geoff Bell, DDS” to “Bell Family Dental”. No big deal right? Wrong. There are plenty of complications in changing a business’ name. Many involve filling out a lot of forms to tell the government what’s going on. Unfortunately, the United SERPs of Google does not provide much in the way of forms. And rebranding (as we call it in the biz) can be the quickest way to destroy your search engine rankings. Perhaps a few tips in a handy list from myself and ...

Full article: http://searchengineland.com/the-smb-guide-to-changing-bus...

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