06 Aug '12, 10am

Generate Great Ideas by Connecting with Customers

Generate Great Ideas by Connecting with Customers

The simplest ideas can be the best link building ideas. If you spend a few hours really thinking like your customers, stop thinking about competitors, and stop being yourself (executive, SEO, etc.), there are a number of ideas out there that can turn into multichannel success stories for your marketing program. This inspiration came from my time spent in marketing classes. Who here took a marketing class in school? *waits for hands* If you were a marketing undergrad like myself, you want to shoot the next person that says "pick a company and build a marketing plan for them." For those of you that were spared the annoyance of hearing about Starbucks year after year, count yourself lucky. (Don't get me wrong, I love Starbucks, check my credit card statement.) Marketing students are well versed on how to develop out of the box ideas for companies all over the world. Know why?...

Full article: http://www.seomoz.org/blog/keeping-thinking-how-simple-id...

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