06 Aug '12, 7am

Google Takes 'Top Global Brand' Title from Apple [Study]

Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. Impact Media Value attempts to assign a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment. Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value. Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx, and Yahoo. Global Sentiment explains Google’s success in Q2 2012: At the end of June, Google I/O 2012 prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced im...

Full article: http://searchenginewatch.com/article/2196755/Google-Takes...

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