Google Takes 'Top Global Brand' Title from Apple [Study]

Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. Impact Media Value attempts to assign a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment. Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value. Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx, and Yahoo. Global Sentiment explains Google’s success in Q2 2012: At the end of June, Google I/O 2012 prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced im...

Full article: http://searchenginewatch.com/article/2196755/Google-Takes...

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@pablohpose » 09 Aug '12, 9am
RT @ErikFoss8: Google Takes 'Top Global Brand' Title from Apple [Study] [link]
@SearchScientist » 08 Aug '12, 9pm
Google Takes 'Top Global Brand' Title from Apple, now with over $756 million in brand value... [link]
@hzdg » 08 Aug '12, 3pm
Apple drops Google Maps+YouTube for iOS6. Interesting, Google recently ranked 2012 Q2's Top Global Brand. [link] via @sewatch
@FrankGoedertier » 08 Aug '12, 7am
Which #Brand Scores Most Online Buzz Brand Value? (1) Google - $756.6m (2) Apple - $594.3m (3) Microsoft - $356.4m [link]
@allianceguy » 08 Aug '12, 5am
RT @Red_Ant: 'Buzz' analysis survey shows #Google ousting #Apple as top global brand - but it doesn't cover sentiment: : [link]
@Williams650 » 07 Aug '12, 5pm
RT @SusanHallam: Google Takes 'Top Global Brand' Title from Apple [Study] [link] RT @leeodden
@seotweetz » 07 Aug '12, 5pm
RT @SEOChester: Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link] via @sewatch #SEO
@Justin_Bacon » 07 Aug '12, 4pm
RT @johnbattelle: Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link] via @sewatch
@flora_gao » 07 Aug '12, 3pm
Buzz over improved products helped Google surpass Apple in Impact Media Value,making it Top Global Brand [link] via @sewatch
@yohirakerman » 07 Aug '12, 2pm
Google takes 'Top Global Brand' title from Apple. Google scored $756.6 million in brand value, and Apple $594.3 million [link]
@PJ_Sullivan22 » 07 Aug '12, 1pm
MT @iwantmedia: Google Takes 'Top Global Brand' Title from Apple [link] #tech
@serkan_duygu » 07 Aug '12, 6am
RT @TeknoFabrika: Google, Apple'ı Küresel Markalar Listesi'nde geçerek birinci oldu. Sıralama medya etkileme gücüne göre hesaplanıyor. [link]
@SEWCompanies » 07 Aug '12, 1am
RT @NetSpeakDesign: Interesting - Google Takes 'Top Global Brand' Title from Apple [Study] [link]
@freedom9to5 » 06 Aug '12, 11pm
Discussing now: 'This explains it. Google got i...' on [link] [link]
@alphawolfSEO » 06 Aug '12, 11pm
Google Takes 'Top Global Brand' Title from Apple [Study] - Search ...: Buzz over new and improved products has h... [link]
@markfsimmons » 06 Aug '12, 8pm
RT @mixeddigital: #Google Takes 'Top Global Brand' Title from #Apple: [link] #brands @sewatch
@j2productionz » 06 Aug '12, 8pm
#Google Takes 'Top Global Brand' Title from #Apple [link] #teamfollowback
@minamaya13 » 06 Aug '12, 8pm
Google takes Top Global Brand title from #Apple + Top Ten Global Brands #Business via @MirandaM_EComm [link] via @sewatch
@socialiteSOS » 06 Aug '12, 7pm
RT @LoonieGuy: All hail the GOOGS! Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link] via @sewatch
@LoonieGuy » 06 Aug '12, 7pm
All hail the GOOGS! Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link] via @sewatch
@d50media » 06 Aug '12, 6pm
Whoa. RT @leeodden: Google Takes 'Top Global Brand' Title from Apple [Study] [link]
@Red_Ant_ie » 06 Aug '12, 2pm
'Buzz' analysis survey shows #Google ousting #Apple as top global brand - but it doesn't cover sentiment: : [link]
@comfluences » 06 Aug '12, 2pm
RT @MTLbuzz: TR @Absolunet: Google surpasse Apple au titre du brand à la plus forte valeur: [link] [link]
@MTLbuzz » 06 Aug '12, 2pm
TR @Absolunet: Google surpasse Apple au titre du brand à la plus forte valeur: [link] [link]
@Absolunet » 06 Aug '12, 2pm
Google surpasse Apple au titre du brand à la plus forte valeur: [link]
@BlueSpireMktg » 06 Aug '12, 2pm
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@WebCreationUK » 06 Aug '12, 1pm
Alex: Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link] via @sewatch
@Caliberi » 06 Aug '12, 1pm
Move over Apple, Google is now the 'Top Global Brand' [Study] - [link]
@FMAretail » 06 Aug '12, 12pm
Curious about which brands generate the most social and news media impact? [link]
@milecoreA » 06 Aug '12, 12pm
Google is first now.... [link]
@Bendihossan » 06 Aug '12, 12pm
RT @WiredMedia: Google overtakes Apple as "Top Global Brand": [link] #google @sewatch
@WiredMedia » 06 Aug '12, 12pm
Google overtakes Apple as "Top Global Brand": [link] #google @sewatch
@michaeljaco » 06 Aug '12, 10am
Surprised. Via @henkvaness: Google Takes 'Top Global Brand' Title from Apple [Study] by @MirandaM_EComm [link]
@OneProjectAU » 06 Aug '12, 10am
RT @net_media: SearchEngineWatch: Google Takes 'Top Global Brand' Title from Apple [Study]: Google has over $756 million in bra... [link]
@TheSocialCMO » 06 Aug '12, 10am
Google Takes 'Top Global Brand' Title from Apple [Study] ~ Miranda Miller @MirandaM_EComm [link] #brand #value
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RT @leeodden: Google Takes 'Top Global Brand' Title from Apple [Study] [link]
@JessicaReviews » 06 Aug '12, 9am
At the end of June, Google I/O 2012prompted a ton of media coverage. During I/O's three days, the company unveil... [link]
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Google Takes 'Top Global Brand' Title from Apple [Study] [link] @AllenEWhite1
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@redactielinks » 06 Aug '12, 8am
Google Takes 'Top Global Brand' Title from Apple [Study] - Search Engine Watch (#SEW) [del… [link]