05 Aug '12, 12pm

Twitter Is Majority of 10 Million+ Monthly Global Big Brand Mentions by @MirandaM_EComm via @sewatch #socialmedia #mrx

Global Fortune 100 companies were mentioned a total of 10,400,132 times online during a month-long period, with most of those mentions happening on Twitter. Each company was mentioned an average of 55,970 times on Twitter, yet 18 percent still don’t have accounts to monitor and interact with mentions, according to the third annual Burson-Marsteller Global Social Media Check-Up . The study examines how Fortune 100 companies use social media sites Facebook, YouTube, Twitter, Google+ and Pinterest. Since 2011, the number of corporate account followers on social channels has increased dramatically. On Facebook , the average number of Likes per company Page rose 275 percent, to 152,646. Corporate Twitter accounts saw their followers increase threefold, from 5,076 in 2011 to 14,709. Seventy-nine percent of those corporate Twitter accounts are doing it right, attempting to engage...

Full article: http://searchenginewatch.com/article/2196472/Twitter-Home...

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Twitter Home to Majority of 10 Million+ Monthly...

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