03 Aug '12, 11am

Facebook Ads Improve Results for Search Campaigns

Do Facebook ads work? It’s a question that has, for many, become as troublesome as a Zen koan. Everyone seems to have their own explanation for what Facebook ads should or shouldn’t do for your marketing campaigns. Yet, most seem to suggest that we need to look beyond actual clicks , and come to an understanding that they influence conversions, but you have to look beyond your analytics to see the results. Even Facebook executives have taken to saying that one must look beyond actual statistics to find the good in Facebook ads. This is a little bit like a drug company saying that you must ignore the fact that you still feel pain when you take their pain medication; it really doesn’t make for a good method of selling your product. Despite the fact that Facebook itself appears to be having a little bit of trouble actually demonstrating to marketers why it is that they should...

Full article: http://searchenginewatch.com/article/2196495/Facebook-Ads...

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