Facebook Ads Improve Results for Search Campaigns

Do Facebook ads work? It’s a question that has, for many, become as troublesome as a Zen koan. Everyone seems to have their own explanation for what Facebook ads should or shouldn’t do for your marketing campaigns. Yet, most seem to suggest that we need to look beyond actual clicks , and come to an understanding that they influence conversions, but you have to look beyond your analytics to see the results. Even Facebook executives have taken to saying that one must look beyond actual statistics to find the good in Facebook ads. This is a little bit like a drug company saying that you must ignore the fact that you still feel pain when you take their pain medication; it really doesn’t make for a good method of selling your product. Despite the fact that Facebook itself appears to be having a little bit of trouble actually demonstrating to marketers why it is that they should...

Full article: http://searchenginewatch.com/article/2196495/Facebook-Ads...

Tweets

@Ethinos » 31 Aug '12, 6am
#Facebook #ads just got smarter. Measure the impact of #Facebook #ads by going beyond #analytics. [link] #Ethinos
@sherrilynne » 18 Aug '12, 2pm
RT @ShebeAB: Are marketers missing the point of Facebook ads? [link] #advertising #Facebook
@ShebeAB » 18 Aug '12, 1pm
Are marketers missing the point of Facebook ads? [link] #advertising #Facebook
@AgentConference » 14 Aug '12, 1pm
Facebook Ads Imporve Results for Search Campaigns - [link]
@DashOfLime » 10 Aug '12, 10am
Want to increase your conversions from search and lower your cost per acquisition? Consider Facebook ads: [link]
@TaabsInc » 09 Aug '12, 7pm
Facebook Ads are definitely something you should consider for your next marketing campaign. [link]
@ChrisRudolphIM » 08 Aug '12, 8pm
RT @AndyJenkins: Facebook Ads Improve Results for Search Campaigns [link]
@TektiteGroup » 08 Aug '12, 3pm
Facebook ads improve branding to the extent that branded search results increase significantly. [link]
@stephaniewalmet » 08 Aug '12, 4am
Peas in a pod, search and social. Facebook Ads Improve Results for Search Campaigns [link]
@chrispinkerton » 07 Aug '12, 9pm
RT @nicholasfane: Facebook Ads Improve Results for Search Campaigns [link] #SOCIAL #MARKETING
@Lari_Ferrer777 » 07 Aug '12, 6pm
RT @gabymenta: Facebook Ads Improve Results for Search Campaigns - Search Engine Watch (#SEW) [link]
@rio_seo » 07 Aug '12, 6pm
How much are you budgeting for Facebook Ads? [link]
@CroudMarketing » 07 Aug '12, 2pm
Branding impact of Facebook ads improves search results. @marcpoirier @sewatch explains: [link]
@gurinderkhera » 07 Aug '12, 12pm
Discussing now: 'Facebook Ads is the next big t...' on [link] [link]
@NurtureSocial » 07 Aug '12, 11am
Discussing now: 'Thanks Marc for the observatio...' on [link] [link]
@MediaComSMM » 07 Aug '12, 9am
RT @Kantar_Media: Facebook Ads Improve Results for Search Campaigns (vai @SEWatch) #SEW #Facebook #SearchStrategy [link]
@adSageAFP » 07 Aug '12, 6am
This article claims that Facebook marketing results are “somewhat confounding and difficult to measure, because... [link]
@Kancelar » 06 Aug '12, 11pm
By @compete Facebook Ads Improve Results for Search Campaigns (vai @SEWatch) #SEW [link] #Facebook #SearchStrategy
@Maude2711 » 06 Aug '12, 9am
#Facebook améliore les résultats de ses annonces en liens sponsorisés [link]
@bmakrynik » 05 Aug '12, 10pm
Are facebook ad campaigns working? [link]
@learningfy » 05 Aug '12, 9pm
RT @sdassociates Facebook Ads Improve Results for Search Campaigns - Search Engine Watch (#SEW) [link] #edtech #hemktg
@sdassociates » 05 Aug '12, 9pm
Facebook Ads Improve Results for Search Campaigns - Search Engine Watch (#SEW) [link] #edtech #hemktg
@TitanSEO » 05 Aug '12, 8pm
Facebook advertising increases visibility & exposure, giving people a reason to get interested and find out more [link]
@shaunling » 05 Aug '12, 7am
This is something you should know about Facebook Mobile Free Facebook Ads FB Ads Advertising [link]
@eliasrmz » 05 Aug '12, 5am
Facebook Ads Improve Results for Search Campaigns by @marcpoirier [link] vía @sewatch
@SeoLair » 04 Aug '12, 5pm
Facebook Ads Improve Results for Search Campaigns by @marcpoirier [link] @sewatch #facebook #ppc #paidsearch
@77Academy » 04 Aug '12, 4pm
Does your Facebook advertising have a positive effect on your Search campaigns? [link]
@MidWestDigital1 » 04 Aug '12, 4pm
[link] #Facebook ads improve #search results. @rongiordan @EngelEric
@mmcdonley » 04 Aug '12, 6am
“@ymarketing: Facebook Ads Improve Results for Search Campaigns: [link]” Taking with a grain of salt but opinions?
@changingJan » 04 Aug '12, 6am
RT @adrianbritton: Facebook Ads Improve Results for Search Campaigns [link]
@Twt_SNetwork » 04 Aug '12, 5am
Facebook Ads Improve Results for Search Campaigns - Search ... [link] #sm
@CharClarkson » 04 Aug '12, 4am
Facebook... Facebook Ads Improve Results for Search Campaigns - Search ...: Want to increase your conversions fr... [link]
@360MediaInc » 03 Aug '12, 11pm
360News: [link]
@360MediaInc » 03 Aug '12, 11pm
360News: Facebook Ads Improve Results for Search Campaigns: Facebook advertising opens the ... [link] [link]
@seonow » 03 Aug '12, 10pm
For us,it has depended on the client...Facebook Ads Improve Results for Search Campaigns: [link] [link]
@speakingavantar » 03 Aug '12, 8pm
Facebook Ads Improve Results for Search Campaigns: Investing in Facebook ads now, and investing in Facebook reta... [link]
@rogersikes » 03 Aug '12, 7pm
RT @Szetela: RT @marcpoirier: Facebook Ads Improve Results for Search Campaigns [link]
@stephanhumberg » 03 Aug '12, 7pm
RT @OHOMarketing: Facebook Ads Improve Results for Search Campaigns... :) [link]
@SEOTweetsMe » 03 Aug '12, 7pm
Facebook Ads Improve Results for Search Campaigns - Search Engine Watch (#SEW) [link] (via @SEOdojo)
@nicolebauer227 » 03 Aug '12, 6pm
Facebook Ads Improve Results for Search Campaigns: Even Facebook executives have taken to saying that one must l... [link]
@AnthonyFColeman » 03 Aug '12, 6pm
RT @ppchero: #Facebook Ads Improve Results for Search Campaigns [link] #PPC via @sewatch
@gabymenta » 03 Aug '12, 5pm
Facebook Ads Improve Results for Search Campaigns [link] #google #facebook
@WriteWeb » 03 Aug '12, 3pm
Do Facebook ads work? What do you think? [link]
@chrshorton » 03 Aug '12, 3pm
FB Ads' value beyond the click: Facebook Ads Improve Results for Search Campaigns by @marcpoirier [link] via @sewatch
@CashCats » 03 Aug '12, 2pm
RT @BlueSpireMktg: Facebook Ads Improve Results for Search Campaigns by @marcpoirier [link] via @sewatch #marketing
@seotweetz » 03 Aug '12, 2pm
RT @THERCOM1: Facebook Ads Improve Results for Search Campaigns by @marcpoirier [link] via @sewatch #SEO
@seotweetz » 03 Aug '12, 2pm
RT @dave_link: #Facebook Ads Improve Results for #Search Campaigns by @marcpoirier [link] via @sewatch #social #seo #smm
@innuHendo » 03 Aug '12, 1pm
When running a Facebook ad campaign, check to see if traffic from branded search terms goes up [link]
@zackzaban » 03 Aug '12, 1pm
"Facebook Ads Improve Results for Search Campaigns" - I think they're two separate tactics that harmonize. [link]
@milecoreA » 03 Aug '12, 1pm
Everyone seems to have their own explanation for what Facebook ads should or shouldn’t do for your marketing... [link]