01 Aug '12, 4pm

Google Buys Facebook Marketing Company Wildfire

Google Buys Facebook Marketing Company Wildfire

Google yesterday announced the acquisition of Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand the social side of their business. It also lands them in the bizarre position of overlords of a wealth of Facebook marketing data. In their official blog post on the acquisition, Google’s Product Management Director Jason Miller wrote: ...today we’re happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in o...

Full article: http://searchenginewatch.com/article/2196078/Google-Buys-...

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