Study: YP Delivers “Better Value” Than Google AdWords

Study: YP Delivers "Better Value" Than Google AdWords

Study: YP Delivers “Better Value” Than Google AdWords

Altman Vilandrie & Company was commissioned by YP—at the time known as AT&T Interactive and AT&T Ad Solutions—to conduct an independent study of cost-per-call performance. YP financed the study and provided logistical support but was not involved in the study’s execution or subsequent analysis. YP was also afforded the opportunity to review and comment on this paper before it was published, although Altman Vilandrie & Company retained final editorial control. The views and opinions expressed herein are those of Altman Vilandrie & Company and/or its members/associates.

Full article: http://searchengineland.com/study-yp-delivers-better-valu...

Tweets

@l_sullivan » 22 Aug '12, 5pm
RT @katndmouse: Local business PPC study: YP Delivers "Better Value" Than Google AdWords [link] #localsearch
@katndmouse » 22 Aug '12, 3pm
Local business PPC study: YP Delivers "Better Value" Than Google AdWords [link] #localsearch
@digitalb2 » 21 Aug '12, 1pm
Yellowpages & Microsoft adCenter besser als AdWords?[link]
@SocialComerce1 » 21 Aug '12, 8am
RT @tometweetme: Study: YP Delivers “Better Value” Than Google AdWords!? [link]
@unyscape » 10 Aug '12, 1pm
I agree with this finding. Directories still give lot of value [link]
@WebandSEOtips » 07 Aug '12, 12pm
Study: YP Delivers “Better Value” Than Google AdWords [link] ^NM
@JOBSinPPCandSEO » 06 Aug '12, 7pm
RT @ItsMattMalone: Duly noted!! RT“@sengineland: Weekend Review: Study: YP Delivers "Better Value" Than Google AdWords by @gsterling [link]”
@RankWatch » 06 Aug '12, 11am
Google wont be happy to read this [link]
@ItsMattMalone » 05 Aug '12, 4pm
Duly noted!! RT“@sengineland: Weekend Review: Study: YP Delivers "Better Value" Than Google AdWords by @gsterling [link]”
@sengineland » 04 Aug '12, 3pm
Weekend Review: Study: YP Delivers "Better Value" Than Google AdWords by @gsterling [link]
@ShaneWagon1 » 04 Aug '12, 8am
RT @ContentAxis: Yellow Pages Delivers “Better Value” Than Google AdWords: Study Says [link] [link]
@recalibrate » 04 Aug '12, 2am
Oh, a YP commissioned study proves that YP is a better value than Google Adwords? That's cool. [link]
@BlueprintNMedia » 03 Aug '12, 11pm
RT @sengineland: RT @Kemorri: Don't know if I buy it. RT @sengineland Study: YP Delivers Better Value Than Google Ad... [link]
@chadburgess » 03 Aug '12, 10pm
#seemslegit h/t @Kemorri RT @sengineland Study: YP Delivers Better Value Than Google AdWords by @gsterling [link]
@sengineland » 03 Aug '12, 10pm
RT @Kemorri: Don't know if I buy it. RT @sengineland Study: YP Delivers Better Value Than Google AdWords by @gsterling [link]
@NiftyRyan » 03 Aug '12, 10pm
YP advertizing better than Google...?: [link]
@seanwetherell » 03 Aug '12, 9pm
I wonder if YP has a better value due to it commissioning the study...[link]
@phil_denton » 03 Aug '12, 6pm
RT: DentonSolutions: Study: YP Delivers "Better Value" Than Google AdWords [link] [link]
@BillRoss » 03 Aug '12, 6pm
Thinking about doing Yellow Pages Marketing (online) this study says you should --> [link]
@ResourceOneInc » 03 Aug '12, 6pm
RT @formicmedia: Study: YP Delivers “Better Value” Than Google AdWords - [link] via @sengineland
@PagesJaunes » 03 Aug '12, 4pm
RT @BrunoBerthezene: Study: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland
@MattWheeler8 » 03 Aug '12, 2pm
RT @KeenaMcCarthy: Study: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland
@mcrthomas » 03 Aug '12, 12pm
Interesting study. How can independent publishers use this? [link]
@XiKO_Consulting » 03 Aug '12, 7am
Les Google Local Ads : le coût du Cost-Per-Call presque deux fois supérieur à YP℠ Ads [link] (via @sengineland)
@MerryWhy » 03 Aug '12, 2am
WOW- #YP better than #Adwords? Head up #online merchants via @SEL #Ecommerce #Google #Marketing [link]
@TrafficTrading » 02 Aug '12, 11pm
Study: YP Delivers “Better Value” Than Google AdWords: Some will see this outcome as “biased” or controversial. ... [link]
@jbmustin » 02 Aug '12, 7pm
I read this; think "How to lie with statistics" Study: YP Delivers Better Value Than GOOG AdWords [link] via @sengineland
@marcosjtbr » 02 Aug '12, 6pm
Study: YP Delivers "Better Value" Than Google AdWords \ [link] | via @sengineland #sem #ppc #paidsearch #ads
@PartyLikeAnSEO » 02 Aug '12, 6pm
Granted, the aforementioned study was indeed commissioned by #YP... Still it's good food for thought: [link]
@oFriman » 02 Aug '12, 2pm
RT @LocalSearchAssn: Study: YP Delivers Better Value Than Google AdWords: Search Engine Land: A newly published study has conclud... [link]
@PreciseProofing » 02 Aug '12, 1pm
Study: YP Delivers "Better Value" Than Google AdWords [link] #business #smallbiz
@LocalSearchAssn » 02 Aug '12, 12pm
Study: YP Delivers Better Value Than Google AdWords: Search Engine Land: A newly published study has conclud... [link]
@AndreeaC_T » 02 Aug '12, 11am
Study: YP Delivers "Better Value" Than Google AdWords [link] --- worth experimenting I think.
@Auraoo » 02 Aug '12, 10am
Study: YP Delivers “Better Value” Than Google AdWords [link] #GoogleAdWords #SearchEnginesMapsampLocalSearchEngines
@schikowski » 02 Aug '12, 10am
Ridiculous: "why i deliver better value than my competitors" is marketing, not a "study". [link]
@TomekMakler » 02 Aug '12, 8am
AdWords ma silną konkurencję w US. Czy w Polsce PF stwarza taką samą konkurencję?... [link]
@befoundlocal1 » 02 Aug '12, 6am
Study: YP Delivers “Better Value” Than Google AdWords: A newly published study has concluded ... [link] via @befoundlocal1
@BackyardMktg » 02 Aug '12, 12am
This is STILL true in the insurance vertical: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland
@startoiletpaper » 02 Aug '12, 12am
Wow! Those quotes should be bolded...Study: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland
@TinaBradfordPR » 02 Aug '12, 12am
Interesting how this all clicks... [link]
@tquintana » 01 Aug '12, 11pm
#yp #yellowpagescom (Study: YP Delivers "Better Value" Than Google AdWords) [link]
@NetSpeakDesign » 01 Aug '12, 10pm
Even better news for local SEO - Study: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland #LocalSEO
@SocialDentalNet » 01 Aug '12, 10pm
Study: YP Delivers "Better Value" Than Google AdWords [link] via @sengineland - read carefully
@businessreading » 01 Aug '12, 9pm
Study: YP Delivers â€œBetter Valueâ€� Than Google AdWords :: A newly published study has concluded that... [link]
@fredzaguilar » 01 Aug '12, 8pm
20 Study: YP Delivers “Better Value” Than Google AdWords: A newly published study has concluded tha... [link]
@theseocompanies » 01 Aug '12, 8pm
"Average cost-per-call for @YP ads was $46 vs. $88 for AdWords" says study, food for though #ppc - [link]
@BrianMartin1014 » 01 Aug '12, 8pm
So apparently the Yellow Pages is delivering better value than Google Adwords: [link] (study commissioned by YP)
@tyhildebrand » 01 Aug '12, 6pm
@jamiehildebrand is hooked on this app. Study: YP Delivers "Better Value" Than Google AdWords [link]
@OrganisedSEM » 01 Aug '12, 5pm
SearchEngineLand - YP Delivers Better Value Than Google AdWords - Like This Story - Please Share - Study [link]
@huenemohr » 01 Aug '12, 5pm
Spannende #Studie zum Vergleich Kosten und Nutzen zw. Google AdWords vs. Anzeigen in YellowPages! Demnach führen die YP [link]