01 Aug '12, 3pm

Study: YP Delivers “Better Value” Than Google AdWords

Study: YP Delivers “Better Value” Than Google AdWords

Altman Vilandrie & Company was commissioned by YP—at the time known as AT&T Interactive and AT&T Ad Solutions—to conduct an independent study of cost-per-call performance. YP financed the study and provided logistical support but was not involved in the study’s execution or subsequent analysis. YP was also afforded the opportunity to review and comment on this paper before it was published, although Altman Vilandrie & Company retained final editorial control. The views and opinions expressed herein are those of Altman Vilandrie & Company and/or its members/associates.

Full article: http://searchengineland.com/study-yp-delivers-better-valu...

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