31 Jul '15, 11pm

Bing Search Traffic Declining? You’re Not Alone — It May Be An Analytics Issue. via @sengineland

The webmaster community is buzzing about a steep decline in the organic visits they are seeing coming from Bing Search. At first we thought it had to do with a Bing Search algorithm update, but after a deeper look, it had to do with Google Analytics tools not tracking Bing organic traffic as search traffic, but rather as referral traffic. I analyzed dozens of sites within Google Analytics and noticed the same pattern — about 20% declines in Bing Search organic traffic, while a huge 200% or so increase in Bing referral traffic to the sites. Here are four large site profiles I checked, showing week-over-week changes with organic and referral Bing traffic: Organic Bing Traffic Down 20%, But Bing Referral Traffic Up 350% Organic Bing Traffic Down 5%, But Bing Referral Traffic Up 145% Organic Bing Traffic Down 10%, But Bing Referral Traffic Up 265% Organic Bing Traffic Down 22%...

Full article: http://searchengineland.com/bing-search-traffic-declining...

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