31 Jul '15, 1pm

How To Use Your Competitors To Improve Your Marketing

How To Use Your Competitors To Improve Your Marketing

Whether you're an affiliate, an in-house SEO , a consultant at an agency, or running your own business, there is much you can learn from your competitors. Similar to athletes, entrepreneurs and successful businessmen, learning from the competition can be to your great advantage. When analysing those competitors, I'm not talking about duplicating their ideas, but rather to work out what is working for them and how we can make it work for us. Who Are Your Competitors? When starting on a new account one of the first questions I ask my client is "who are your competitors?" This gives me an initial list to work from, as well as those who rank top for their key keywords. In some cases, their competitors in business aren't their competitors in search – they don't rank for any of the search terms. Of course, if these competitors have done an excellent job with their branding I wil...

Full article: http://www.searchenginepeople.com/blog/15071-spy-competit...

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