31 Jul '15, 9pm

Report: 75% of Google’s #mobile search revenue comes from Apple devices. #SEO

Somewhat buried in an opinion piece this morning about the future of Android, in the New York Times, was this bombshell: A recent analysis by Goldman Sachs estimated that Google collected about $11.8 billion on mobile search ads in 2014, with about 75 percent coming from ads on iPhones and iPads. As with most of these estimates, the precise numbers are probably not entirely correct but directionally accurate. But let’s assume they’re correct for the sake of argument. Google had just over $59 billion in ad revenues for 2014 based on the company’s 10-K filing . That would mean, if the Goldman estimates are right, that about 20 percent of Google’s revenue is coming from mobile search ads and about $8.8 billion from iOS devices. In 2013, Morgan Stanley estimated that Google paid Apple over $1 billion annually for the privilege of being the Safari default. As a post on Apple In...

Full article: http://searchengineland.com/report-75-percent-of-googles-...

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